Pay Per Click Marketing
Attorney PPC (Pay-Per-Click) Conversion Tracking
As a law firm, what is the best way to attract potential clients for a major consumer product recall? Of course, you will want to gain visibility about litigation options while the issue is prominent in the news. Doing this through online visibility tactics could take several months before your firm ranks high in organic searches. Our solution to this dilemma is to have a pay-per-click advertising campaign that is proficiently created and managed through our services.
The client relationship typically begins when a potential customer decides to click on your ad. What is useful to determining whether your campaign is performing well is knowing what happens after the click. This is achieved through conversion tracking techniques where we determine keywords that work best and those that are underperforming. With the information gathered, we have a clear picture for streamlining the entire advertising campaign.
What is Conversion Tracking?
Conversion tracking begins when a potential customer lands on a specified page after clicking on your legal ad. When LawyerPPC.com sets up the targeted webpage, we place a snippet of HTML on the page that creates a cookie for every visitor to the site. This temporary cookie allows us to track every movement on the site.
We can identify who signs up for a subscription, makes a purchase or requests more information. The hard data from this tracking process provides hard data that we use to improve the campaign.
Attorney PPC (Pay-Per-Click) Custom Reporting
At LawyerPPC.com, we believe in transparent communication to keep you informed on a continuous basis. We use custom reporting to update you on the status of the advertising campaign from start to finish.
We integrate PPC reporting tools to gather a broad range of factors that are relevant to your law firm and business goals. You are never flooded with unnecessary information. The data we provide in periodic reports will assist you in making strategic decisions about the advertising campaign.
With custom reporting, you will have a visual reference of how well – or poorly – the pay-per-click marketing campaign is performing. Reports offer a keen insight into the types of customers who are interested in your legal services.
Each month, you will receive a report that shows progress in the campaign from nay different data points including:
- Number of Clicks
- Click Through Rate
- Conversion Rates
- Cost Per Click
- Cost Per Acquisition
These are just a few examples of the information we can gather. Just as the name implies, our custom reporting is based on your strategic needs and goals. We can always provide more information if you desire by using elements such as URLs, keywords, ad text, ad groups and more.
We value transparency with our clients. PPC custom reporting enables us to keep the lines of communication open while streamlining your advertising campaign for optimal results.
Attorney Mobile PPC Management
At LawyerPPC.com, we believe in helping clients benefit from the growing mobile market. Many consumers now use their smart phones and tablets for web searches. In recent years, paid clicks on Google originating from mobile devices has increased exponentially. Our marketing strategies have changed to accommodate this growing trend.
Typically, potential customers who use their phone or tablet for web searches have a different mindset from those who use a desktop. Marketing research has shown that people who search on a phone are most likely to take immediate action when they see your Google mobile ad. Conversely, someone sitting behind a desk is probably doing simple research for information.
Our mobile PPC management services will select targeted keywords, position your ad and build landing pages that have the most effect on mobile users. Your ads will support your firm’s brand and streamline mobile Adwords text to ensure relevant information is presented. Sooner rather than later, your firm will have new opportunities within the mobile market.